Carol Wyllie

BrightPath partnered with indie author Carol Wyllie to redesign her website ahead of her new YA/NA book series launch. The project began with a deep-dive conversation into Carol’s brand, vision, and goals—focusing on a more professional, user-friendly design that stayed within her budget. BrightPath created a detailed project plan with transparent time and cost estimates, ensuring Carol had clarity before work began.

Throughout the redesign, BrightPath incorporated competitor research, SEO keyword development, and CMS integration tailored to Carol’s needs. We also linked her site to Google Analytics to track engagement and key metrics. The project concluded with CMS training and support for domain redirects, empowering Carol to manage her site confidently going forward.